Design, Art Direction, Graphics, Illustrations & Photography, in pixels or print. 
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Shooting Build

Build SpeakersFor three years now Andy McMillan has been running what is widely regarded as one of the world’s best design and web industry events right here in Belfast. The conference is called Build and features five pretty intense days of educational/entertaining/social activities, culminating in a main conference day of formal presentations. Build attracts the best designers and developers in the web design industry, both for the main speakers and the attendees.

So a while ago I suggested to Andy that it would be worthwhile ‘officially’ covering Build with myself as photographer. Of course there have been some great photos taken at previous Build events (most of the creative attendees are themselves pretty handy with cameras!), but those photos are usually captured in ‘downtime’ moments by people otherwise concentrating on the actual events. In contrast my attendance at Build would be exclusively for the purpose of capturing good high-quality images from as much of the event as possible, running over the whole four days.

I knew this would be a lot of work, both in shooting the photos and in the follow-up processing, but I was happy to add my support to the impressive work that Andy and his team undertake in putting Belfast on the international design map.

Build is a really significant event and I wanted to do it justice with images that conveyed the scale, atmosphere and excitement experienced by all who attended it. If you weren’t lucky enough to get to Build this year I hope my photos give you a sense of what it was like - and whets your appetite for Build 2012.

I have posted a small gallery of images in a new Photography section here on my blog. The main body of images from Build can be seen on my Flickr and Pix.ie accounts.

Swimming against the tide?

I’ve been a long time fan of Adobe’s Creative Suite, from way back when they started binding together their various apps to slay the mighty Quark Xpress.

I’m a CS5 user myself and, despite the frequent criticisms of growing bloatware, the CS Suite is an awesome and comprehensive set of tools, in fact it covers pretty much everything a graphic designer needs. But the accelerating development path (and more particularly the expense involved) of the recent CS Suite upgrades has raised a few heckles in the Creative Industries. It’s understandable that a company of Adobe’s scale needs a certain degree of profit to sustain their considerable momentum and also that they clearly wish to be seen as catering for the ‘Pro’ market, but the entire concept of software ‘Apps’ is currently undergoing serious re-evaluation as the platforms, marketing practices and the Apps themselves continue to evolve.

There’s an increasing number of alternatives cropping up to seriously challenge Adobe’s products and, while Adobe always had competition, the nature of their competitors has changed significantly. As the Mac OS has gained in popularity (including an overlap with the booming iOS world) developer resources have grown to reflect this. The big guns of the software market have always had competition from talented independent developers, but now those independents have access to a very mature programming ecosystem - and online marketplaces on a scale that they could never have dreamed of just a few years ago.

Granted these competitors are usually stand-alone applications and no-one is producing the convenient all-in-one toolbox that Adobe offers. However, a set of well designed single-focus applications, operating to industry standard file types, can achieve similar results and often with only a little more inconvenience. But by far the most compelling reason to try any of these competing apps is that they’re only a fraction of the cost of the Adobe products, so even if you have to buy three or four apps it’s still a huge saving over the cost of the complete Adobe Suite.

In the Creative Industries, as with many others, the trend driven by ever-improving digital toolsets has been towards a low (and decreasing) cost of entry for new talent. This has helped reveal some amazing new talent in Music, Design, Video and the Arts in general. But Adobe’s pricing policies for their Creative Suite appears to go against this low-cost trend, most noticeably with the new services and extensions to their existing CS Suite, intended to encourage content development for iPad/tablet publishing.

Currently the potential of the iPad as a publishing platform is generating a lot of excitement, with some very interesting start-ups making their intentions known. For example, this post (from the Adorama blog) on the impressive work from Pushpoppress, initially for Al Gore’s ‘Our Choice’ iPad book:


A team of ex-Apple engineers have created a specialized book publishing service for iPad. Originally created for a one-off multimedia version of Al Gore’s environmental opus, Our Choice, Push Pop Press has emerged into a full-fledged development platform, which promises to bring drag-and-drop simplicity to the process of creating multimedia books. It’s an obvious competitor to Adobe’s suite of digital publishing tools for iOS, which have a prohibitive price barrier and learning curve, suited more for developers than artists and writers. Now you don’t need an engineering degree to design an attractive user experience.

Of course it has yet to be seen if they will eventually sell this software to the public - and if it really will be as easy as it appears to produce such specialised content. But, like a few others, they see the opportunity for a lightweight dedeicated authoring App and I believe their approach to this is definitely on the right track.

And this from Wired Magazine:


The 800-pound gorilla in this digital space is Adobe, whose tools are used to create some tablet periodicals (including the iPad version of WIRED magazine). But the complexity — and expense — of Adobe’s Creative Suite is an opportunity for new entrants in the self-publishing game.

Sadly I think it is very unlikely that Adobe will attempt to make their pricing more competitive, as they still appear focussed more on the established (and presumably better monied) Pro market rather than those struggling to become the next generation of that market.

So what do you think?

Are you an established Pro who can easily afford the latest and greatest from Adobe and could care less about their costs?

Or are you a design graduate trying to balance your need for quality software tools with your bank account?